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August 29, 2020 10:00 am–2:30 pm
Online
Special Topics

Branding: From Concept To Creation, A Co-Lab Roots Workshop

Partnership with Duke Arts Create & Co-Lab Roots

Taught by Sandra Bermond

About the Workshop

roots

Join the Co-Lab Roots program for this two-part workshop on branding

Part I: 10am-11:30am | Part II: 12:30pm-2:30pm

Part I:  Participants will explore the psychology behind the brands they encounter everyday and examine how their values are manifested through their choices in typography, colors, shapes, graphics and overall style. Through this first part, you will learn the bases to design your own brand(s) (personal or business) or those of potential clients.

Part II: Participants will work in groups to create a brand identity. Using a template, each group will create the brand guide for their identity and present their choices to the rest of the class.

This workshop will be hosted via Zoom, and you will receive an email with the Zoom link a day before the class.

Note: This session will be recorded

About the Instructor

Sandra Bermond is the Innovation Co-Lab’s program manager. Her main focus is to construct an all-encompassing and interesting curriculum for the Co-Lab’s roots program, as well as lend her knowledge in the areas of design and website creation. Sandra has a passion for making things, both digital and physical, and spends the best part of her days creating or improving things previously created.

About the Location

This workshop will meet online via Zoom. See link at top of page.

About Duke Arts Create

Duke Arts Create is a series of free, hands-on arts workshops designed to help all Duke students, including graduate and professional students (including Duke Health), as well as Duke faculty and staff develop a variety of creative skills in the visual arts, dance and movement, creative writing and more. Workshops are open to all skill levels and backgrounds. Most workshops are held in the Duke Arts Annex, the Rubenstein Arts Center or the Duke Arts Office 2101 and are typically held weeknights from 6-8 p.m.

Registration for the following week’s workshops go live on Friday mornings at 9 a.m. – sign up in advance to guarantee your spot. Didn’t get a spot? No problem! We always reserve space for walk-ins. Email DukeCreate@duke.edu if you have any questions. Sign up for the monthly newsletter here, which includes the full list of classes offered during the following month.

Duke Arts Create is sponsored by the Office of the Vice Provost for the Arts (Duke Arts).