Branding: From Concept To Creation, A Co-Lab Roots Workshop
Partnership: DukeCreate & Co-Lab Roots
About the Workshop
Join the Co-Lab Roots program for this two-part workshop on branding
Part I: 10am-11:30am | Part II: 12:30pm-2:30pm
Part I: Participants will explore the psychology behind the brands they encounter everyday and examine how their values are manifested through their choices in typography, colors, shapes, graphics and overall style. Through this first part, you will learn the bases to design your own brand(s) (personal or business) or those of potential clients.
Part II: Participants will work in groups to create a brand identity. Using a template, each group will create the brand guide for their identity and present their choices to the rest of the class.
This workshop will be hosted via Zoom, and you will receive an email with the Zoom link a day before the class.
Note: This session will be recorded
About the Instructor
Sandra Bermond is the Innovation Co-Lab’s program manager. Her main focus is to construct an all-encompassing and interesting curriculum for the Co-Lab’s roots program, as well as lend her knowledge in the areas of design and website creation. Sandra has a passion for making things, both digital and physical, and spends the best part of her days creating or improving things previously created.
About the Location
This workshop will meet online via Zoom. See link at top of page.