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August 29, 2020 10:00 am–2:30 pm
Online
DukeCreate & Co-Lab Roots

Branding: From Concept To Creation, A Co-Lab Roots Workshop

Taught by Sandra Bermond

About the Workshop

roots

Join the Co-Lab Roots program for this two-part workshop on branding

Part I: 10am-11:30am | Part II: 12:30pm-2:30pm

Part I:  Participants will explore the psychology behind the brands they encounter everyday and examine how their values are manifested through their choices in typography, colors, shapes, graphics and overall style. Through this first part, you will learn the bases to design your own brand(s) (personal or business) or those of potential clients.

Part II: Participants will work in groups to create a brand identity. Using a template, each group will create the brand guide for their identity and present their choices to the rest of the class.

This workshop will be hosted via Zoom, and you will receive an email with the Zoom link a day before the class.

Note: This session will be recorded

About the Instructor

Sandra Bermond is the Innovation Co-Lab’s program manager. Her main focus is to construct an all-encompassing and interesting curriculum for the Co-Lab’s roots program, as well as lend her knowledge in the areas of design and website creation. Sandra has a passion for making things, both digital and physical, and spends the best part of her days creating or improving things previously created.

About the Location

This workshop will meet online via Zoom. See link at top of page.

About DukeCreate

DukeCreate is a series of free, hands-on arts workshops designed to help Duke students, staff, and faculty develop a variety of creative skills. Workshops are open to all skill levels and backgrounds. Most take place in the Duke Arts Annex or the Rubenstein Arts Center and are typically held weeknights 6-8pm.

Workshops are free to all Duke students and staff, with priority given to students. Class size is limited. Students must sign up in advance. Online enrollment for Duke staff opens on the day of the workshop. Staff can also show up 10 minutes prior to a workshop in case a slot becomes available. Walk-ins will only be accommodated on a space-available basis.

DukeCreate is sponsored by the Office of the Vice Provost for the Arts (DukeArts) and University Center Activities and Events (UCAE).