Introduction to Performing Arts Management & Entrepreneurship

Spring 2020 Course! 

Instructor: Eric Oberstein
Interim Director, Duke Performances | GRAMMY & Latin GRAMMY-winning Producer | Duke Alum

Spring 2020. Wednesdays 4:55 – 7:25 PM. Rubenstein Arts Center 131.
Course Number: Innovation & Entrepreneurship 290-03
Cross-listed: Music 290-03, Dance 290-03, Theater Studies 290-2-02

Are you considering a career in the performing arts, arts management, or arts entrepreneurship?

Are you interested in learning about the business and entrepreneurial aspects of the arts?

Are you thinking about producing and launching your own artistic project?

This course:

  • seeks to teach the foundations of performing arts management
  • will engage a broad variety of guest speakers including visiting artists brought to campus by Duke Performances, Duke alumni working in the performing arts, and members of the region’s burgeoning performing arts scene
  • will require attendance at a quantity of live performances (Duke Performances, as well as other performances on campus and in the community)
  • will include readings pulled from arts criticism, arts management case studies, memoirs and books on the performing arts, and journalism about the business of performing arts, including timely articles that will be added throughout the semester
  • will include a final project, where student teams conduct assessments of local arts organizations and creative ventures

Course topics include:

  • Business Models in the Arts: For-Profit, Non-Profit & Beyond
  • Programming & Curation
  • Marketing, Branding & Building an Audience
  • Leadership in the Arts
  • Arts Budgeting & Finance
  • Fundraising & Income Streams
  • Arts Law, Contracts & Intellectual Property
  • Careers in the Arts, and more!

Course enrollment is limited to 15 students.

To learn more about the course, e-mail:

Presented in collaboration with Duke Performances, Duke Innovation & Entrepreneurship, and Duke Arts.

Course Introduction to Performing Arts Management & Entrepreneurship Eric Oberstein Duke Performances Duke Innovation & Entrepreneurship Duke Arts