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About the Certificate

The undergraduate certificate in Innovation and Entrepreneurship (I&E) is designed to provide students with a pathway to pursue a rigorous cross-disciplinary study of innovation and entrepreneurship that will be complementary to any major and will enable students to be innovative and entrepreneurial in their pursuit of knowledge in service of society. The certificate requires an in-depth course of study examining the theories of innovation and entrepreneurship, coupled with hands-on practice in both areas. Innovation and entrepreneurship are, by their very nature, areas of cross-disciplinary inquiry, so the certificate will draw on theory, contexts, and methods from across the disciplines. The certificate builds on the already-existing emphasis of knowledge in service of society that is taking place within the students’ majors and co-curricular activities, to further enhance students’ abilities to explore the complex problems being faced by our world and to develop innovative methods to address those problems.

Media, Arts & Entertainment Pathway

The media, arts & entertainment pathway is one of five pathways the Innovation & Entrepreneurship (I&E) certificate offers to help guide students to take courses that best fit their interests and complement the rest of their Duke experience. The certificate is designed to provide students pursue a rigorous cross-disciplinary study of innovation and arts entrepreneurship that will be complementary to any major and will enable students to be innovative and entrepreneurial in their pursuit of knowledge in service of society.

The certificate requires an in-depth course of study examining the theories of innovation and entrepreneurship, coupled with hands-on practice in both areas. Innovation and entrepreneurship are, by their very nature, areas of cross-disciplinary inquiry, so the certificate will draw on theory, contexts, and methods from across the disciplines with a focus on media, arts and entertainment.

“It’s important to change the narrative about arts majors. There’s a misconception that arts majors aren’t hirable, but companies want to interview people with the traits of accomplished artists – such as discipline, long-range thinking and high-level problem-solving skills.”

—John Supko, Associate Professor of Music, and co-teacher for the Spring 2018 Arts Entrepreneurship Course

Learn more about Duke's I&E Certificate.