July 30, 2020 8:00 pm
ESPN & McKinney: From Concept to Commercial
Sports Marketing, Branding & Influencers
Our thirteenth episode features Duke alumna Laura Gentile ‘94, ESPN’s Senior Vice President of Marketing, on the making of ESPN’s 2019 College Football Playoff campaign. Gentile is joined by McKinney’s Chief Creative Officer, Jonathan Cude, and Film-47 Executive Producer Vic Palumbo. Moderated by Prim Siripipat 03, former ESPN host/anchor; current host of “The Next Chapter” on The Athletic.
They will take us behind-the-scenes of their creative process for the 2019 ESPN College Football Playoff commercial, “Tunnel”, share industry challenges and advice for careers in creative industries, as well as answer your questions.
- Laura Gentile ‘94, ESPN, Senior Vice President, Marketing
- Jonathan Cude, McKinney, Chief Creative Officer
- Vic Palumbo, Film-47, President, Executive Producer
- Moderated by Prim Siripipat 03, former ESPN host/anchor; current host of “The Next Chapter” on The Athletic