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August 27, 2020 8:00 pm
Season 2

Beats by Dre & GBA Studios: From Concept to Commercial

Marketing, Branding & Influencers Journalism, Podcast & Creative Writing
Find something that you're really obsessed with, and even if it's super niche, go toward it.
Illustration by Nina Wilder '20 (@ninawilder).

We’re kicking off Season 2 with a special episode featuring Tokyo-based Duke alum Chris Shaw ‘08, Executive Producer and Founder of Guilty By Association Studios (GBA Studios) and the global creative team behind their Beats by Dre commercial.

Shaw is joined by creatives Zandie Brockett ‘09 and Cody Grammer ‘08, as well as Mike Refuerzo, Head of Content Production at Beats by Dre/Apple. They will take us behind the scenes of the making of a series of Beats spots showcasing Japanese hopefuls in the 2020 Olympic Games, share how they are creating globally during quarantine, as well as answer your questions.


  • Mike Refuerzo, Head of Content Production, Beats by Dr. Dre (LA)
  • Chris Shaw ‘08, Executive Producer & Founder, Guilty By Association Studios (Tokyo)
  • Cody Grammer ‘08, Freelance Writer (LA)
  • Moderated by Zandie Brockett ‘09, Freelance Creative Strategist (LA)

About DEMAN Live

We know that finding a job/internship in all industries during these unprecedented times is confusing and stressful. We are here to help with DEMAN Live—a new Zoom series featuring conversations with alumni working in creative industries to help students and alumni navigate careers and opportunities during this time.